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TNO, Seastar Labs Partner to Take Automated Sports Broadcasting Mainstream

Integrated offering combines TNO’s artificial intelligence technology with Seastar’s cloud production platform • 02 Dec 2016

Seastar Labs, a specialist in advanced video processing technology, and TNO, a leading Netherlands-based research organization, today announced a partnership to jointly develop a fully automated production system for sports broadcasting. The integrated system will seamlessly combine Virtual Director, TNO’s autonomous camera technology with StriveCast, Seastar Labs’ cloud-based live production platform.

The high costs and rudimentary nature of current automated production systems have limited their acceptance. In contrast, the integrated StriveCast + Virtual Director system, with its affordability, scalability and rich production features, promises to open vast untapped markets and make this technology ubiquitous. Beyond broadcasting, the system also enables fully automated workflows for additional uses such as sports video analysis and recruiting.

TNO has developed the automation technology Virtual Director which detects and automates camera movement via digital pan, tilt and zoom. By using highly accurate virtual director algorithms, state-of-the-art pattern recognition and machine learning. The Virtual Director application is based on more than 50 years of research in intelligent imaging algorithms and developed by winners of the DARPA contest. This technology is the latest innovation by the best in class computer vision and development experts in the world.

Currently undergoing trials, the integrated StriveCast + Virtual Director system will be available in Spring 2017 for basketball and soccer with additional sports to be enabled shortly thereafter. The ability to automate high quality live broadcasts will help sports at all levels engage their fans and followers.

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