What will you be doing?
In your role, you will be responsible for developing, optimising, managing and (co)producing the content on TNO.nl, TNO Insights, the intranet and the M&C service desk. You will continuously monitor the performance of the content and make adjustments where necessary. You will contribute to the optimisation of our digital channels (website, newsletters, socials, video, campaigns) and the findability of TNO.nl. You will create emailings, monitor the response and advise colleagues on the use of email marketing. You will also manage the social media channels (LinkedIn, Facebook, Twitter, Instagram and YouTube). You are data-driven and you will perform A-B tests for optimisations and analyse the data in the content and campaigns for click behaviour, CTR and conversion using Google Analytics, Hotjar, etc. You will interpret the data and make recommendations for optimisations (for conversion, engagement figures, etc.). You will also be responsible for webcare and you will analyse and respond to messages (social media, website, email and chat), flag up deviating responses, and make recommendations for the website and social media based on client contacts.
What do we require of you?
Our ideal candidate is completely at home in the world of online communication and social media and has experience in monitoring and improving all types of content. You will make sure that our content gets a lot of views and that we do the right things. You are a driven, inquisitive professional. In addition, you have the following assets:
- higher professional (HBO) degree in communications or multimedia;
- at least 3 years of work experience in online communication;
- extensive experience with social media and email marketing and fully up-to-date on the latest trends and developments;
- experience with different CMS systems and tooling (Umbraco, SharePoint, Tryane), Photoshop and video editing;
- knowledge of and experience with online communication and optimal use of digital channels, such as social media, SEO, SEA and CRO;
- strong in textual and visual communication and activation of target groups; you know exactly how to achieve the desired effect with followers through the right channels;
- excellent command of Dutch and English;
- experience with blockchain concepts is a plus;
- affinity with the professional fields at TNO.
What can you expect of your work situation?
TNO is an independent research organisation whose expertise and research make an important contribution to the competitiveness of companies and organisations, to the economy and to the quality of society as a whole. Innovation with purpose is what TNO stands for. With 3000 people we develop knowledge not for its own sake but for practical application. To create new products that make life more pleasant and valuable and help companies innovate. To find creative answers to the questions posed by society. We work for a variety of customers: governments, the SME sector, large companies, service providers and non-governmental organisations. Working together on new knowledge, better products and clear recommendations for policy and processes. In everything we do, impact is the key. Our product and process innovations and recommendations are only worth something if our customers can use them to boost their competitiveness.
What can TNO offer you?
Work enjoyment means something different for each employee. This is why we offer a-la-carte terms and conditions of employment that you can switch around on a monthly basis. Flexible working hours (like 4 days x 9 hours) and different leave schemes mean that you can create a package attuned to your specific wishes.
TNO attaches great value to both your personal and your professional development. Many opportunities exist for you to develop: conferences, courses, workshops, coaching, intervision, mentoring and job rotation. At TNO you can orchestrate your own career.
You can apply till the 2nd of June. The process comprises at least two (selection) rounds. First two interview rounds and then an assessment OR presentation. After a positive selection, we will finish off the process by discussing terms and conditions of employment. We try to complete the interviews and assessment within 4 weeks.
For this vacancy it is required that the AIVD issues a security clearance after conducting a security screening. Please visit for more information the AIVD website.
Has this vacancy sparked your interest?
Then please feel free to apply on this vacancy! For further questions don’t hesitate to contact us.
Recruiter: Anneke Geerts
Mobile phone: +31 (0)6-556 94125
Note that applications via email and third party applications are not taken into consideration.
Hiring manager: Carla Kip
Phone number: +31 (0)6-112 78788