If we are able to materialise these opportunities, it will contribute to a shift from cure to prevention. Exposome has the potential to contribute substantially toward addressing two significant challenges in the healthcare domain, namely increasing healthcare costs and a shortage of medical staff.
We intend to develop preventive tools to convert exposome data into actionable feedback and advice. Thereby optimising the impact that exposome technology and knowledge will have on preventing disease. Given the relative immaturity of exposome research, at the moment no example projects exist. However, TNO has a track record in personalised health which makes use of similar digital data streams and sense-reason-act principles to convert it all into actionable advice taking into account behavioural sciences. This has also provided valuable insights into ethical and privacy issues that accompany the use of personalised data.
Apart from technical challenges, the application of exposome technologies also brings about challenges. The use of wireless devices and the storage of information on the Internet leads to potential security concerns, for example. Furthermore, if these technologies are to be applied for assessing external and internal exposure to environmental stressors, then privacy and ethical issues should be addressed. Issues concerning data ownership and data protection need to be clarified and structured if the desired ubiquitous exposome monitoring is to become an everyday reality. Therefore, TNO uses the concept of “privacy by design” in all of the different domains to ensure user empowerment, transparency and data security.