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    1. Group
    2. George B. Huitema

    George B. Huitema
    POSITION: PROFESSOR | TELEMATICS (ICT FOR BUSINESS)
    TNO UNIT: TNO ICT & ENERGY TRANSITION
    UNIVERSITY: UNIVERSITY OF GRONINGEN, FACULTY OF ECONOMICS AND BUSINESS (FEB), DEPARTMENT OPERATIONS.
     
    TNO LOCATION: EEMSGOLAAN 3, NL-9727 DW GRONINGEN, THE NETHERLANDS
    EMAIL: [email protected]
    TEL: +31888667736

    RESEARCH AREA

    The research area of Telematics broadly covers applications processing information (‘matics’) on distance (‘tele’). Main research interest here is Service Development, Management and Operations. That is, businesses, delivering innovative products/services face the challenge to set-up appropriate service management processes, systems and organization that meet demand for superior customer service, interworks in complex business eco-systems and deals with strong competition.

    Research covers the design of adequate service management. An important application is given by Billing and Revenue Management. The current application domain of the chair is the design of reliable sustainable energy systems. In the transition to a sustainable energy system with the uptake to higher TRLs (Technology Readiness Levels) more and more focus will be needed for well thought Service Development. This is in line with the goal of TNO to accelerate the energy transition and head for an international leading position.

    RECENT RESULTS

    In the period 2020 -2021 main results:

    • Lecturing in the MSc Course Technology-Enabled Innovation (5EC); understanding the phases of product/ service/system innovation, and relating these phases to the strategic, tactical and operational processes in a company, in particular in service development.
    • Participation in ETIP SNET WG4 “Digitalization of the Energy System and Customer Participation”: Initiated Big Disruptive Research Idea “An end-to-end democratized approach to energy digitalization”. 
    • Participation in granted H2020 projects HOLISDER, MAKING CITY, POCITYF, BD4NRG • Participation in Joint Research Program TNO- Fraunhofer “Smart Energy Infrastructure for Energy System Transformation”, WP3 on System Operation.
    • Participation in the ADAPNER project (NWO Vital Logistics). End-report: Green Chains, Adaptive Logistics in Circular Economy (2020).

    PHD SUPERVISION

    • Robbert Jan van de Burg, RUG; A business perspective on flexibility in energy systems with variable renewable energy sources (TKI project FlexiForFuture), 2021
    • Jan Eise Fokkema, RUG; Investigation of the possibilities for sustainable biogas/biomass/hydrogen production and transport (NWO project ADAPNER; Adaptive Logistics in Circular Economy), 2021

    TOP PUBLICATIONS

    • Huitema, George B.; Veen, Aliene van der; Georgiadou, Vasiliki; Vavallo, Michele; García, Moisés Antón. "Demand-Response Optimization in Buildings and Energy Communities, a Case in Value Stacking" Proceedings65, no. 1: 7., 2020.
    • Konsman, M.J.; Wijbrandi, W.E.; Huitema, G.B. Unlocking residential Energy Flexibility on a large scale through a newly standardized interface. In Proceedings of the 2020 IEEE Power & Energy Society Innovative Smart Grid Technologies Conference (ISGT); pp.1–5. DOI: 1109/ISGT45199.2020.9087658, 2020.
    • Fokkema, Jan Eise & Land, Martin J. & Coelho, Leandro C. & Wortmann, Hans & Huitema, George B., 2020. "A continuous-time supply-driven inventory-constrained routing problem," Omega, Elsevier, vol. 92(C), 2020.
    • Van der Burg, R.H., Ahaus, C.T.B., Wortmann, J.C. and Huitema, G.B., Investigating the on-demand service characteristics: an empirical study, Journal of Service Management, Vol. 30, No. 6, pp. 739-765, 2019. D'Souza, K. Bouw, H. Velthuijsen, G.B. Huitema and J.C. Wortmann, “Designing viable multi-commodity energy business ecosystems: corroborating the business model design framework for viability”, Journal of Cleaner Production, 182, p. 124-138, 2018.

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