George B. Huitema
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RESEARCH AREA
The research area of Telematics broadly covers applications processing information (‘matics’) on distance (‘tele’). Main research interest here is Service Development, Management and Operations. That is, businesses, delivering innovative products/services face the challenge to set-up appropriate service management processes, systems and organization that meet demand for superior customer service, interworks in complex business eco-systems and deals with strong competition. Research covers the design of adequate service management. An important application is given by Billing and Revenue Management.
The current application domain of the chair is the design of reliable sustainable energy systems. In the transition to a sustainable energy system with the uptake to higher TRLs (Technology Readiness Levels) more and more focus will be needed for well thought Service Development. This is in line with the goal of TNO to accelerate the energy transition and head for an international leading position.
RECENT RESULTS
In the period 2017 -2019 main results
- Lecturing in the MSc Course Technology-Enabled Innovation (5EC); together with prof. dr Hans Wortmann, understanding the phases of product/ service/system innovation, and relating these phases to the strategic, tactical and operational processes in a company, in particular in service development.
- Supervision of PhD theses: Pamela MacDougall: The Value of Energy Flexibility (2018); Austin Dsouza: A business model design framework for the viability of energy enterprises in a business ecosystem (2018).
- Participation in ETIP SNET WG4 “Digitalization of the Energy System and Customer Participation”:
- Co-leading with Prof. Antonello Monti (RWTH Aachen) Taskforce Digitalisation in Energy; Finalized Technical Position Paper (November 2018);
- Organisation of the Northern Europe Regional ETIP SNET workshop in Petten (October 2019);
- Initiated Big Disruptive Research Idea “An end-to-end democratized approach to energy digitalization (European Digital Energy Twin)”.
- Participation in granted H2020 projects HOLISDER, MAKING CITY, POCITYF, BD4NRG
- Participation in Joint Research Program TNO- Fraunhofer “Smart Energy Infrastructure for Energy System Transformation”, WP3 on System Operation.
- Participation in the ADAPNER project (NWO Vital Logistics). End-report: Green Chains, Adaptive Logistics in Circular Economy (2020).
PHD SUPERVISION
- Robbert Jan van de Burg, RUG; A business perspective on flexibility in energy systems with variable renewable energy sources (TKI project FlexiForFuture), 2021
- Jan –-Eise Fokkema, RUG; Investigation of the possibilities for sustainable biogas/biomass/hydrogen production and transport (NWO project ADAPNER; Adaptive Logistics in Circular Economy), 2021
TOP PUBLICATIONS
- Huitema, George B.; Veen, Aliene van der; Georgiadou, Vasiliki; Vavallo, Michele; García, Moisés Antón. "Demand-Response Optimization in Buildings and Energy Communities, a Case in Value Stacking" Proceedings65, no. 1: 7., 2020.
- Konsman, M.J.; Wijbrandi, W.E.; Huitema, G.B. Unlocking residential Energy Flexibility on a large scale through a newly standardized interface. In Proceedings of the 2020 IEEE Power & Energy Society Innovative Smart Grid Technologies Conference (ISGT); pp.1–5. DOI: 1109/ISGT45199.2020.9087658, 2020.
- Fokkema, Jan Eise & Land, Martin J. & Coelho, Leandro C. & Wortmann, Hans & Huitema, George B., 2020. "A continuous-time supply-driven inventory-constrained routing problem," Omega, Elsevier, vol. 92(C), 2020.
- van der Burg, R.H., Ahaus, C.T.B., Wortmann, J.C. and Huitema, G.B., Investigating the on-demand service characteristics: an empirical study, Journal of Service Management, Vol. 30, No. 6, pp. 739-765, 2019.
- D'Souza, K. Bouw, H. Velthuijsen, G.B. Huitema and J.C. Wortmann, “Designing viable multi-commodity energy business ecosystems: corroborating the business model design framework for viability”, Journal of Cleaner Production, 182, p. 124-138, 2018.
LINKS
- University of Groningen: rug.nl/staff/g.b.huitema
- LinkedIn: linkedin.com/in/george-huitema-b91212
- Member of CEER (Centre for Energy Economics Research): rug.nl/ceer/aboutus/our-experts
- Member of GESP (Groningen Energy and Sustainability Programme): https://www.rug.nl/research/energy/collaboration
- Member of ETIP SNET (Smart Networks for Energy Transition) workgroup WG4 (Digitisation of the energy system and Customer Participation): etip-snet.eu/about/working-groups/wg-4
- Associate member of Groningen Engineering Center (GEC): rug.nl/fse/engineering/research-gec/research/governance-and-researchers#FEB