George B. Huitema

POSITION: PROFESSOR | TELEMATICS (ICT FOR BUSINESS)
TNO UNIT: ICT (MONITORING & CONTROL SERVICES) & ENERGY TRANSITION
UNIVERSITY: UNIVERSITY OF GRONINGEN, FACULTY OF ECONOMICS AND BUSINESS (FEB), DEPARTMENT OPERATIONS.
 
TNO LOCATION: EEMSGOLAAN 3, NL-9727 DW GRONINGEN, THE NETHERLANDS
EMAIL: GEORGE.HUITEMA@TNO.NL
TEL: +31888667736

RESEARCH AREA

The research area of Telematics broadly covers applications processing information (‘matics’) on distance (‘tele’). My main research interest are Service Development, Management and Operations. That is, businesses, delivering innovative products/services face the challenge to set-up appropriate service management processes, systems and organization that meet demand for superior customer service, interworks in complex business eco-systems and deals with strong competition. My research covers the design of adequate service management. An important application is given by Billing and Revenue Management.

The current application domain of the chair is the design of reliable sustainable energy systems. In the transition to a sustainable energy system with the uptake to higher TRLs (Technology Readiness Levels) more and more focus will be needed for well thought Service Development. This is in line with the goal of TNO to accelerate the energy transition and head for an international leading position.

RECENT RESULTS

In the period 2017 -2019 main results

  • Lecturing in the MSc Course Technology-Enabled Innovation (5EC); together with prof. dr Hans Wortmann, understanding the phases of product/ service/system innovation, and relating these phases to the strategic, tactical and operational processes in a company, in particular in service development.
  • Supervision of PhD theses: Wim Timmerman: Facilitating the growth of local energy communities (2017); Pamela MacDougall: The Value of Energy Flexibility (2018); Austin Dsouza: A business model design framework for the viability of energy enterprises in a business ecosystem (2018).
  • Participation in ETIP SNET WG4 “Digitalization of the Energy System and Customer Participation”:
    • Co-leading with Prof. Antonello Monti (RWTH Aachen) Taskforce Digitalisation in Energy; Finalized Technical Position Paper (November 2018);
    • Organisation of the Northern Europe Regional ETIP SNET workshop in Petten (October 2019);
    • Initiated Big Disruptive Research Idea “An end-to-end democratized approach to energy digitalization (European Digital Energy Twin)”.
  • Participation in granted H2020 projects HOLISDER, MAKING CITY, POCITYF.

PHD SUPERVISION

  • Robbert Jan van de Burg, RUG; A business perspective on flexibility in energy systems with variable renewable energy sources (TKI project FlexiForFuture).
  • Jan –-Eise Fokkema, RUG; Investigation of the possibilities for sustainable biogas/biomass/hydrogen production and transport (NWO project ADAPNER; Adaptive Logistics in Circular Economy).

TOP PUBLICATIONS

  • H. van der Burg, J.C. Wortmann, C.T.B. Ahaus and G.B. Huitema, “Investigating the on-demand service characteristics: an empirical study”, Journal of Service Management, 27 p., Oct 2019.
  • D'Souza, K. Bouw, H. Velthuijsen, G.B. Huitema and J.C. Wortmann, “Designing viable multi-commodity energy business ecosystems: corroborating the business model design framework for viability”, Journal of Cleaner Production, 182, p. 124-138, 2018.
  • MacDougall, B. Ran, G.B. Huitema and G. Deconinck, "Performance assessment of black box capacity forecasting for multi-market trade application", Energies, 10, 10, 19 p., 1673. 2017.

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