Tiledmedia’s Razor-sharp VR Grabs the World’s Attention

Thema:
Digital innovations
9 February 2022

There’s no rest for the VR experts at Rotterdam-based Tiledmedia. This winter, they’ll stream major sports events in VR from China, for NBC Universal and others. But Tiledmedia isn’t just making a name for itself in sports. The secret? Seamless, high-resolution VR. Experiences that put you in the centre of the action. For any industry. With Tech Transfer, TNO brings technologies like these to the market. And this tech is very promising, indeed.

Just imagine: you’re cheering from behind the goal as the winning shot lands in the net at the Manchester derby. Moments later, you’re sitting in the stands as the best short track speed skaters in the world battle it out. Virtual Reality (VR) helps you experience these unforgettable moments from the comfort of your sofa. And the experience is brought to you by Tiledmedia: Rotterdam-based, global specialist in VR streaming.

Like you’re actually there

So, how does a sports match work in VR? ‘A headset gives you the best experience,’ says Rob Koenen, co-founder of Tiledmedia. ‘It’s as if you’re in the stadium.’ But watching in VR offers even more than ‘real life’: you can actually switch between different points of view. One moment, you’re sitting next to the pitch and you’ve got a 360-degree view. Next, you and your friends are in a virtual skybox, from which you can watch the ‘normal’ TV broadcast on a big screen on the other side of the pitch. ‘You’ve got a fantastic view of everything that’s happening. And that includes the streakers: you won’t see them on TV, but you will in VR.’

Experience sports matches as if you were in the stadium
Experience sports matches as if you were in the stadium


VR applications in the Netherlands

Sports in VR are a global market. Tiledmedia streams the English Premier League for Sky UK and BT Sport. And last summer, viewers watched the Tokyo games through the NBC Olympics VR by Xfinity app, which already used Tiledmedia app technology. This winter, Tiledmedia is also providing the streaming from China. Unfortunately, you can’t watch in VR from the Netherlands: only in the US and China.

But other sectors in the Netherlands – and across the globe – can take advantage of VR opportunities. Applications like simulators for armed robbery response training or virtual inspections are well within reach. Tiledmedia clients have already VR-streamed Muse concerts and used the technology to offer therapy to those suffering from agoraphobia.

High-resolution images, live streamed

Image quality is crucial for the VR experience. ‘4K looks amazing on TV, but it’s blurry in VR. And that’s a problem,’ Koenen explains. So, quality needs a major boost. To four-times-sharper 8K, for example. The problem is, how can such a large image be sent swiftly to the viewer?

Tiledmedia found the answer. In fact, the four founders were working on a solution as far back as 2011, when they were still with TNO. ‘When VR suddenly became a hype in 2016, we had an application for our technology. It delivers a seamless picture in amazing quality,’ Koenen says. ‘The idea was to divide the image into “tiles”, and only send viewers the tiles they need. The bandwidth is used efficiently: we only send the visible pixels across. What’s more, it’s scalable: you don’t need advanced technology, like edge computing. Our solution uses regular internet technology.’

VR for all

It seems that a tipping point has now been reached, and VR acceptance is accelerating. The Oculus app was the most downloaded app at Christmastime. Koenen believes that VR is becoming mainstream. It’s no longer a fun gaming gadget, but versatile technology that nearly everyone can benefit from, and all from the comfort of their sofas.

Want to know more? Check out Tiledmedia’s website.

Get inspired

14 resultaten, getoond 6 t/m 10

TNO will set up next generation data spaces with NTT Com

Informatietype:
News
30 November 2021
TNO is partnering with NTT Communications Corporation (NTT Com) in an international collaboration to set up a supply-chain information exchange. NTT Com is the ICT solutions and international communications business within the NTT Group, a leading company in the telecom and communication field of Japan.

LANCELOT: new collaboration between IKNL and TNO

Informatietype:
News
22 November 2021
IKNL and TNO have entered a new partnership for the Lancelot project. This project will help to reduce the impact of cancer while preserving patients’ privacy.

Capgemini becomes partner of research group ESI (TNO) - TNO

Informatietype:
News
16 November 2021
With Capgemini Engeneering as a partner of the expert group, companies are one step closer to mastering the complexity of high tech systems.

Multiple academic and research organizations sign MOU for Quantum Application Lab

Informatietype:
News
28 October 2021

Last week the Memorandum of Understanding was signed between the six partners of the Quantum Application Lab (QAL): University of Amsterdam (UvA), the Netherlands Organization for applied scientific research (TNO), the national research institute for mathematics and computer science (CWI), the Dutch collaborative ICT Organization for Dutch higher education and research (SURF), TU Delft (on behalf of QuTech and Quantum Inspire) and the Netherlands eScience Center.

TNO participates in European Data Spaces Team

Informatietype:
News
22 June 2021
Together with Team Data Spaces, TNO will contribute to setting up and coordinating data spaces in various domains.