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    We focus on ten societal areas.

    TNO cooperates with companies, the public sector and other organisations, to apply our knowledge and expertise with and for others.

    We develop knowledge not for its own sake, but for practical application.

    TNO offers you the chance to do groundbreaking work and help customers and society with innovative, practical and smart solutions.

    On TNO Insights you can read in-depth interviews and articles. Get inspired by TNO’s innovations!

    1. Group
    2. Focus Areas
    3. Strategic Analysis & Policy
    4. Expertise groups
    5. Strategic Business Analysis

    Strategic Business Analysis

    The Strategic Business Analysis expertise of TNO provides insight in the innovations that sustainably boost the competitiveness of industry and the wellbeing of society. We fashion a flywheel for innovation by translating technological possibilities into new business models based on market insights. Strategic Business Analysis ensures that technological innovations succeed in the market and promotes the sustainable growth of your company.

    SBA colleague Mascha van Dort about 3D-printing

    Strategic Business Analaysis cooperates closely with both public and private parties. We are committed to support your business activities in the following ways:

    • We develop new business models to ensure a new technology becomes an innovative success.
    • We analyse the business opportunities of new technologies that boost the growth of your company.
    • We provide insight in economic trends and sustainability challenges by carrying out impact assessments.
    • We form business alliances with suitable partners to strengthen your business case in a sustainable network.
    • We link our business insights with TNO's technical expert knowledge such that you can steer on both strategy and content.
    • We write and analyse business cases that allow you to take sensible investment decisions.
    • We expose the economic and societal values of an innovation that enable you to make informed policy choices.

    Our focus

    Our expertise encompasses all markets where there is a need or desire for innovations. More specifically, we focus on topics in industry, energy, defence and security, and mobility.

    Strategic Business Analysis publishes frequently about its latest insights.

    Please click here to read the most recent column of our expert Prof. dr. ir. David Langley in the Financieel Dagblad (in Dutch).

    Smart Public Nodes – proving the smart city business case

    Streetlights are everywhere, they are connected to the power grid, they are close to vital infrastructures such as roads, water-, sewage-, drainage-, gas- and telecom networks. With more than 317 million...

    Value Case Methodology

    Sustainable ideas, technologies and innovations are plentiful, but how do you make the best joint decision together with your partners? When you are contributing to big social issues you could be dealing...

    SBA Careers

    At TNO's Strategic Business Analaysis department 40 bright professionals continuously seek to solve business and economic challenges. The department offers strategic consultancy, develops new business...

    See also
    News

    Training professionals to boost clean energy in Indonesia

    21 April 2021
    The accelerating expansion of renewable energy capacity comes with significant business and job opportunities for those who are prepared. Politeknik Negeri Bali (PNB) and TNO are jointly developing a ‘Renewable... Read more
    News

    Collaborative business models facilitate scaling at low-income groups

    12 November 2020
    Inclusive collaborative business models are a solution to overcome obstacles for scaling innovations targeting low-income groups in developing countries. In these new types of business models, social... Read more

    Carbon cap

    In the FP7 Carbon-Cap (Carbon emission mitigation by consumption-based accounting and policy) project we identify technical consumption based opportunities and policy measures to reduce CO2 emissions supporting the current EU and global climate policy.

    Carbon cap
    Expertise groups
    Contact

    Willem ter Horst MSc

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    Willem ter Horst MSc

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