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    We focus on nine societal areas.

    TNO cooperates with companies, the public sector and other organisations, to apply our knowledge and expertise with and for others.

    We develop knowledge not for its own sake, but for practical application.

    TNO offers you the chance to do groundbreaking work and help customers and society with innovative, practical and smart solutions.

    On TNO Insights you can read in-depth interviews and articles. Get inspired by TNO’s innovations!

    1. Group
    2. Focus Areas
    3. Strategic Analysis & Policy
    4. Expertise groups
    5. Strategic Business Analysis

    Strategic Business Analysis

    The Strategic Business Analysis expertise of TNO provides insight in the innovations that sustainably boost the competitiveness of industry and the wellbeing of society. We fashion a flywheel for innovation by translating technological possibilities into new business models based on market insights. Strategic Business Analysis ensures that technological innovations succeed in the market and promotes the sustainable growth of your company.

    SBA colleague Mascha van Dort about 3D-printing

    Strategic Business Analaysis cooperates closely with both public and private parties. We are committed to support your business activities in the following ways:

    • We develop new business models to ensure a new technology becomes an innovative success.
    • We analyse the business opportunities of new technologies that boost the growth of your company.
    • We provide insight in economic trends and sustainability challenges by carrying out impact assessments.
    • We form business alliances with suitable partners to strengthen your business case in a sustainable network.
    • We link our business insights with TNO's technical expert knowledge such that you can steer on both strategy and content.
    • We write and analyse business cases that allow you to take sensible investment decisions.
    • We expose the economic and societal values of an innovation that enable you to make informed policy choices.

    Our focus

    Our expertise encompasses all markets where there is a need or desire for innovations. More specifically, we focus on topics in industry, energy, defence and security, and mobility.

    Strategic Business Analysis publishes frequently about its latest insights.

    Please click here to read the most recent column of our expert Prof. dr. ir. David Langley in the Financieel Dagblad (in Dutch).

    Smart Public Nodes – proving the smart city business case

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    SBA Careers

    At TNO's Strategic Business Analaysis department 40 bright professionals continuously seek to solve business and economic challenges. The department offers strategic consultancy, develops new business...

    See also

    Carbon cap

    In the FP7 Carbon-Cap (Carbon emission mitigation by consumption-based accounting and policy) project we identify technical consumption based opportunities and policy measures to reduce CO2 emissions supporting the current EU and global climate policy.

    Carbon cap
    Expertise groups

    Willem ter Horst MSc

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    Willem ter Horst MSc

    Email

    Willem ter Horst MSc

    Email
    Contact

    Willem ter Horst MSc

    Email

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