Strategic business analysis

As the Strategic Business Analysis expertise group, we provide insights into innovations, enabling you to make informed business choices so that your company grows sustainably. We also promote innovation by using market insight to translate technical possibilities into new business models.

Understanding complex cases

We make complex policy implications transparent, and offer appropriate advice based on thorough analyses. An impression of the questions we address:

  • Will low-income groups be hit harder by an increase in the energy tax?
  • Is there a mismatch between the supply and demand of skills in the labour market, and what new skills are needed?
  • Which sectors are experiencing growth or contraction as a result of specific sustainability policies?

Help for better business choices

We provide insights that help answer policy questions about a sustainable economy. Our aim is for you to be able to make better-informed policy choices. To this end, we cooperate intensively with companies and government agencies. We aim to support you in the following ways:

  • By creating new business models, so that a new technology can succeed as an innovation.
  • By analysing business opportunities for new technologies so that your business can grow.
  • Providing insight into economic and sustainability effects by means of impact assessments.
  • Forging coalitions with the right partners, so that you achieve a solid business case with a sustainable network.
  • Linking business insights to our technology expertise, allowing you to drive strategy and content.
  • Calculating business cases, so that you can make a prudent investment decision.
  • Providing insight into the economic or social added value of innovations, so that you are able to make an informed decision.

Our work field

Our field of work includes all markets that are in flux, and in which innovations are useful and necessary. Specifically, we focus on Industry, Energy, Defence, Security and Safety, and Mobility. In addition, we regularly publish our latest insights. View the latest column by our expert Prof. dr. ir. David Langley, in Het Financieele Dagblad.

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Orchestrating Innovation


Orchestrating Innovation facilitates collaboration on innovation between governments, knowledge institutions, and companies. Check out our learning programme, too.

Mission oriented research and innovation policy


Mission-oriented research and innovation policy to accelerate finding solutions to societal challenges and increase their impact.

Gridmaster cooperation energy infrastructure port of Rotterdam

12 January 2021
Gridmaster Port of Rotterdam collaborative project is developing a method for future-proof investments in energy infrastructure. Learn more.

SEL Method: Assessing the societal readiness of innovation

6 November 2020
When is an innovation ready to be introduced? TNO is developing a new method for assessing whether society is ready for any particular innovation: the SEL method.